Everyone has a story to tell. It doesn’t matter if you make great sandwiches, build houses, perform open heart surgery or write software. Ergo, any business can have a content channel.
If you have ever made a video about your business, I would love to hear about your experiences and results. Whether it was a professinally shot broadcast commercial or a Youtube post shot on a webcam, what was the goal, and what was the outcome?
And: are you monitoring what matters on your social networks?